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nike
Zack Klauck and Emile Molin were asked by Nike to design packaging system that reflects their desire for lightness and sustainability during the Nike exhibition in Beijing last year. They decided to use a mesh wrap of recycled cardboard to make a packaging for a shirt and windbreaker together and one for a pair of shoes.
Motion design studio Elastic have been busy over the past few months. They've been developing a broad range of projects for clients like Fuel TV, Nike, AT&T, Toyota. Be sure to check an old time classic: Carnivale's Show Open
Debacle, the new video project by Nike SB, is the first skate video to be filmed entirely in HD, directed by Jon Humphries and Jason Hernandez. It’s a piece that brings the world of skateboarding to a larger audience, after this video is at least worth watching because of the detailed camera work. See the Trailer at CLDFX
STAGES is exhibition initiated by Lance Armstrong and Nike to raise funds and awareness for the fight against cancer. 20 renowned artists produced work inspired by Lance and his fight against cancer. Although I’m very sceptical about the whole cycling sport (or any professional sport for that matter), the cause and the artwork deserve some publicity.
INSA, the renowned London-based artist, was asked to do an installation and exhibition with his trademark pieces celebrating the launch of the Nike Air Maxim. The video presents a short, yet clever stop motion animation of INSA's pieces.
more info at insa website
