Preik - campaigns

Pleats Please, by Taku Satoh

Thu, 02 Jul 2009 18:36:01 +0200

Taku Satoh Design Office made these beautyful campaigns for PleatsPlease . In fashion industry, in the late 80's, Issey Miyake is at the birth of a new technique of pleating garments to make them more flexible. A dedicated brand called Pleats Please were created.

Via View On Fashion

Perrier AD Campaigns

Thu, 04 Jun 2009 19:15:59 +0200

Perrier has always been super creative for their campaigns, between their last Melting campaign or their Tshirts or St-Tropez Campaign - See the compilation of some of their best Ads HERE

See full ADS compilation HERE
Via TrendLand

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Discovery creative

Wed, 03 Jun 2009 04:18:44 +0200

Discovery creative is a site where they will collect all the campaigns that are made for Discovery Channel and all its variations (Animal Planet, Discovery Kids…).

Allegro Backstage

Fri, 22 May 2009 14:39:04 +0200

Allegro - Backstage is a new one from Ars Thanea, created for the biggest online shop in Poland. Taking the campaigns big idea ‘Millions of things are fighting for your attention’ Ars Thanea came up with an interactive experience showcasing backstage preparation of 3 things for an online auction.

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Play Time

Fri, 27 Mar 2009 14:03:33 +0100

It’s spring time and it’s time to play! Here are some fun events that I’ve come across. Enjoy!

MAJOR RESTROSPECTIVE BY JOHN VAN HAMERSVELD
What: Subliminal Gallery will be featuring posters by Hamersveld.
Where: Subliminal Gallery, Los Angeles
When: March 6 - April 4

OBJECTIFIED
What: A documentary by Gary Hustwit about our complex relationship with manufactured objects and, by extension, the people who design them.
Where: Full Frame Documentary Festival
When: April 2-5

WHAT THE *#&! IS SOCIAL DESIGN
What: An exhibition that explores the definition of Social Design and showcases leading creatives that are making a difference in the world.
Where: Gallery 79, San Francisco
When: March 10 - March 31

SVA ADVERTISING AND GRAPHIC DESIGN PORTFOLIO
What: The Advertising and Graphic Design students at the School of Visual Arts were asked to submit their best ads, campaigns, designs, digital videos, and 3-D work for a portfolio show to be held at the Art Directors Club Gallery.
Where: ADC Gallery, New York
When: March 31 - April 9

Parr for Vuitton

Tue, 24 Feb 2009 10:43:00 +0100

It’s been a while since we put up a fashion photograph on Things To Look At, no better way to kick start it than with Martin Parr’s images for Louis Vuitton I think. This work is particularly interesting, not only based on how good it looks but because there’s definitely an effort here to do something different. Its unusual because its fashion reportage – distinctly different from the posed glossy campaigns from years past. Its an interesting commission on Vuitton’s part to work with Parr, famous for his modern photo documentary style. The images have an easy elegance, it all seems unforced and seamlessly casual. The crops and focused shots on detail are almost movie like, which is further enforced by an apparent narrative. He’s on holiday (the bag), meeting with friends then off to a party in the evening (ok its not an Oscar, but at least there’s a story). Not quite sure how many times I’ve seen fashion campaigns work with the idea of a narrative in this way – I wish it’d happen more.

Teknograd Strikes Again

Mon, 16 Feb 2009 16:19:50 +0100

New ad for the mac support-company Teknograd

Last year 2008scandinavia’s campaign for Teknograd was a big success in blog-comunities, and got awarded in the norwegian “Golden Pencil” and in the Clio Awards.

Teknograd has followed Martin Holm and Erik Heisholt to TBWAOslo, and now their first print ad is complete. It uses the new OS X Leopard elements, and just like previous campaigns its about the harddisk getting in trouble.

Posted by maaartin for Design Yout Trust, 2009. Permalink | No comments
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Filip Kleremark

Mon, 19 Jan 2009 19:44:42 +0100

Filip Kleremark
Thinker, maker, doer.

I’m very passionate about my work and have a hunger for problems that need creative solving. I have an interest in digital media and the way we interact with things in our daily life. I want to create solutions for brands that engage, brands that also believe in a better future, brands that believe creativity can gain commercial success. I’d like to tell stories people want to hear and give the audience what they might need, not what they already have or have seen before. I want people to react and interact with good ideas, therefore I aim to create work that stays alive, not campaigns that are hot at the moment and forgotten about in a month. Trends show you how to follow, not lead. I want to challenge boundaries and constantly evolve myself and the industry. I’m open to new methods of working, new technology and driven by innovation.

The ad of the future is not an ad.

Pokedstudio creates PSP 3000 illustration

Tue, 25 Nov 2008 13:55:04 +0100

Pokedstudio was recently commissioned to create artwork for the launch of the playstation psp 3000.

The illustration is to be featured around the world in print campaigns and and as an animated version for television advert spots.

Spanning Time with Robert Rainey

Fri, 24 Oct 2008 01:52:03 +0200

Robert Rainey is currently a mfa candidate in photography at the university of new mexico, albuquerque. Prior to his studies at unm he was awarded a graduate teaching fellowship at virginia commonwealth university. Rainey has recently left the corporate world of marketing, having served as senior vp of marketing at redenvelope and vp of creative advertising at miramax films. He art-directed dozens of miramax’s promotional campaigns from ‘pulp fiction’ to ‘good will hunting’. Rainey began his career by earning a bfa from risd in graphic design, and at this stage of his career is very pleased to be returning to the arena of academia in order to pursue his own ideas through more personal projects. I really enjoyed Walmartification

Sennep

Fri, 17 Oct 2008 10:06:24 +0200

Alexis at Sennep (who we linked erarlier this year for their sweet Seymor Powell site) sent us an email about one of their latest projects, an Annual Review for the British Heart Foundation. The AR shows how the pioneering research, vital information, care services and campaigns for change link up in the fight against heart disease.

Excellent typographic navigation!

Spread the love!

Insight

Sun, 13 Jul 2008 09:35:03 +0200

Insight is a fashion lead surf label, born out of the northern beaches of Sydney, Australia. They come from a surf heritage yet lead a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture. Take a look at their newest and amazing surf campaigns called “Good Morning Pluto” and “Dopamine”.

Selected Works – Subjective Inventory - Ezra Petronio & Suzanne Koller

Wed, 14 May 2008 17:16:51 +0200

The work presented in this book is an organic gathering, collected over the last fourteen years from both Work in Progress and “Self Service” magazine, a deliberate yet subjective journey into the very essence of Ezra Petronio and Suzanne Koller’s undiluted stylistic world. The selection of work wasn’t a conscious search for an absolute or quintessential representation, but ultimately about the importance of their creative experience.

This book is about representing a personal and intimate creative process, that which usually happens behind the scenes. It was through these productive dialogues in which very often meaning and medium were questioned, when individual perception was juxtaposed with conventional patterns and habits of vision, that their creative inspiration was triggered, enabling us to produce our most personal and meaningful work. Taken out of context, the work is presented here from different perspectives and points of view. Printed campaigns as well as the same images uncropped, as seen through the lens of the photographers, unpublished images, design, research, or prototypes are opposed to finalized projects as seen in the public arena, such as on billboards or store windows.

George Lois: The Esquire Covers

Mon, 21 Apr 2008 14:18:08 +0200

Simply stated, George Lois is a living legend. He has been involved in many iconic campaigns throughout his career (think "I Want My MTV"). But I believe his contributions to magazine design in the 60s are his biggest legacy. This Friday, The MoMA will exhibit all ninety-two of the covers he art directed for Esquire in between 1962 to 1972. It should be interesting to see all of them as a collection, in one space. Individually most of them are fairly iconic, but I think altogether will really represent that turbulent decade pretty well.

08/09 Walker Art Center Design Fellowship

Mon, 07 Apr 2008 17:27:18 +0200

So you’ve just finished that 4 year design program at some fancy art school and now you need a job to build experience and to pay off that huge debt you’ve incurred. Well here’s your answer.

The Walker Art Center Design department is now accepting applications for their 2008/2009 graphic design fellowship program. This is an excellent opportunity for recent graduates to get out into the field and build some experience. Definitely check this out if you’re a design virgin and need some real life design experience.

Fellows are employed full-time for one year and are assigned a wide range of graphic design projects from developing graphic identities for specific programs and exhibitions, including the design of all related collateral materials, to assisting the design director and other designers with long-term projects such as exhibition catalogues and promotional campaigns. Fellows are involved in all aspects of the design process, including client meetings and presentations through production and supervision of printing (a small sampling of projects executed by Walker Design Fellows between the years 1999 and 2008 are pictured above).

Mat Mejia

Thu, 21 Feb 2008 16:00:40 +0100

Droppod is the personal portfolio site of designer / director Mat A. Mejia (Behance). Over the past seven years Mat has held Art Director / Sr. Art Director titles for US Interactive, DNA Studio and Big Spaceship in which he’s lead online campaigns for such clients as Nissan, Anheuser-Busch, Toyota, Coca-Cola, Bacardi, Cingular Wireless, Sony Pictures, Guess Jeans, NASA and the US Navy.

My homie.